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Actual cost-per-click (CPC): Definition

Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. You’re often charged less — sometimes much less — than your maximum cost-per-click (max. CPC) bid, which is the most you’ll typically be charged for a click. Actual CPC is often less than max.

Sursa: https://support.google.com/google-ads/answer/6297?hl=en

How Much Does Google Ads Cost? Here’s How To Calculate It.

11/27/2017 · For example, if my keyword theoretically costs five dollars per click, I can expect to pay $95 per month for that keyword. Here’s the formula to see monthly cost of a given keyword: Clicks per month * cost per click = monthly cost for that keyword. Now simply repeat that process by using those two formulas for each keyword you want to target.

Sursa: https://adespresso.com/blog/how-much-does-google-adwords-cost/

Pay-per-click

Pay-per-click (PPC) has an advantage over cost per impression in that it conveys information about how effective the advertising was. Clicks are a way to measure attention and interest: if the main purpose of an ad is to generate a click, or more specifically drive traffic to …

Sursa: https://en.wikipedia.org/wiki/Pay_per_click

How Much Does AdWords Cost?

4/20/2016 · The UK average cost-per-click of Google AdWords, on the Search Network, is between £0.66 and £1.32. But how much your actual campaign costs depends on these factors (keep reading for the full explanations): The bid price of Keywords in your industry or niche. Your Quality Score. Your Ad Rank.

Sursa: https://www.digital22.com/insights/ppc-insight-how-much-does-adwords-cost

The Cost of Pay-Per-Click (PPC) Advertising—Trends and …

Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We’ve seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our benchmark shows average results for a group of approximately fifty advertisers on the Google AdWords ad network.

Sursa: https://www.hochmanconsultants.com/cost-of-ppc-advertising/