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How to Use Demographic Targeting in Google Ads

24/10/2018 · Demographic targeting in AdWords (now known as Google Ads) is critical for reaching your target audience. Too often advertisers place so much emphasis on keyword-level targeting that they forget about the actual person behind the search.

Sursa: https://www.cpcstrategy.com/blog/2018/10/adwords-demographic-targeting/

35 Marketing Statistics that Should Change Your Strategy …

Merkle recently released its Q4 report and it’s packed with trends (some obvious, others shocking) from the worlds of paid search and paid social. Check out WordStream’s analysis of these marketing statistics that should impact your online advertising strategy in 2018.

Sursa: https://www.wordstream.com/blog/ws/2018/02/05/marketing-statistics

Top 7 BOLDEST Marketing Predictions for 2018

07/09/2018 · Ready to start optimizing your marketing strategy for 2018? We scoured the web, combed through the dabs and the cat memes, and put together this list of the top 7 boldest marketing predictions for 2018. Let’s take a look at some of the trends that have potential to make noise this year.

Sursa: https://www.wordstream.com/blog/ws/2018/01/02/marketing-predictions

SEO Marketing Strategy: Tips for Success in 2018

24/01/2018 · Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it. Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is …

Sursa: https://contentmarketinginstitute.com/2018/01/seo-marketing-strategy/

How To

That’s my One-Pager on the how-to of Google AdWords strategy. It’s easy to get caught up in the more tactical/technical aspects of AdWords. It’s easy to get caught up in …

Sursa: https://www.crazyegg.com/blog/how-to-google-adwords/