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Actual cost-per-click (CPC): Definition

Your actual cost-per-click (actual CPC) is the final amount you’re charged for a click. You’re often charged less — sometimes much less — than your maximum cost-per-click (max. CPC) bid, which is the most you’ll typically be charged for a click. Actual CPC is often less than max.

Sursa: https://support.google.com/google-ads/answer/6297?hl=en

Set an Advertising Budget that Works for You

Google Ads can work for almost any advertising budget. Decide how much you want to spend, and we’ll show you the estimated results. Our Google Ads experts can help you set up an account and figure out your budget, at no extra cost.

Sursa: https://ads.google.com/intl/en_uk/home/pricing/

The Cost of Pay-Per-Click (PPC) Advertising—Trends and …

Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We’ve seen budgets ranging from $50 per month to $500,000 per month and even more. To provide useful guidance, our benchmark shows average results for a group of approximately fifty advertisers on the Google AdWords ad network.

Sursa: https://www.hochmanconsultants.com/cost-of-ppc-advertising/

Google Ads Benchmarks for YOUR Industry [Updated …

Check out the Google Ads (formerly known as Google AdWords) industry benchmarks our clients are seeing, including: Average Click-Through Rate (CTR) in Google Ads by industry, for both Search and Display; Average Cost per Click (CPC) in Google Ads by industry, for both Search and Display

Sursa: https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks

How Much Does Google Ads Cost? Here’s How To Calculate It.

11/27/2017 · But even within each industry, there are huge variations in keyword costs and average costs per click. How much does Google Ads cost? It depends on what you’ll be advertising. To get some deeper data, you need to research individual keywords that your business is likely to target. How To Calculate Your Google Ads Budget With Keywords

Sursa: https://adespresso.com/blog/how-much-does-google-adwords-cost/