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How Much Does Google Ads Cost?
11/8/2018 · The average cost per click in Google Ads is between $1 and $2 on the search network. The average CPC on the Display Network is under $1. The most expensive keywords in Google Ads and Bing Ads cost $50 or more per click. These are generally highly competitive keywords in industries that have high customer lifetime values, like law and insurance.
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Cost-per-click (CPC): Definition
Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply "max. CPC" – that’s the highest amount that you’re willing to pay for a click on your ad (unless you’re setting bid adjustments, or …